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When JoHanna debuted her Vampyre eyeshadow palette and line of Eternal Liquid Matte Lipsticks at Wave Gotik Treffen in Leipzig, Germany, a very important color was missing, a color that is iconic to the Gothic, vampire, and alternative subcultures she holds so dear:

BLACK.

And fans of her makeup began asking almost immediately when or if it would ever be added. The truth was the time was not yet right. She was still searching for the perfect formula for this important color. Not just any black would do for a lipstick. It had to be the right black. The perfect black.

And in October 2021, just in time for Halloween, she delivered.

NOT A PHASE is a matte black lipstick as dark as your soul. Now her fastest selling and most in demand product, it is as long lasting and smudge proof as all her other lipsticks. It also layers well and makes an excellent eyeshadow base.

And it’s vegan friendly and cruelty free, as always!

NOT A PHASE: By JoHanna Moresco. Celebrate Your Inner Darkness.